In honor or Global Entrepreneurship Week, I’m excited to post numerous business tips, articles and information in support of hard-working entrepreneurs and entrepreneurs to be. Global Entrepreneurship Week “is the world’s largest celebration of the innovators and job creators who launch start-ups that bring ideas to life, drive economic growth and expand human welfare.” If you follow me on Twitter or Facebook than you know that I’ve taken a sabbatical for a few weeks but if you know me then you know that this is more like a working sabbatical. I’m traveling to various states to visit friends and do a bit of business networking. Next week, I’m taking a break from the social media matrix to rest and relax. Relax… that is easier said then done, lol!!
Yesterday, I had the opportunity to attend the Entrepreneur Magazine’s Business Success Secrets online marketing & social media crash course event in Philadelphia, PA. That was a mouth full, I know. This Sprint and Deluxe For Business sponsored event included a networking hour, continental breakfast, prizes and Q&A with speaker Starr Hall (follow her @StarrHall on Twitter).
Starr Hall is a Social Media Strategist & International Publicist. She did a great job of including and engaging the large crowd of over 150 business professionals and entrepreneurs in this grand Hilton hotel ballroom.
The Power of Keywords
This was a great refresher course for the social media veterans and great starter tips for newbies to the social media world. Hall touched on the major changes in Facebook and how to properly use the keyword search within different websites. In a quick overview, if you are a new business on Facebook, LinkedIn and Twitter, you MUST utilize the keyword features of each website to help direct others to your website. Below I’ll discuss the ways to use Keywords on both Twitter and Facebook. For example, if you are a personal trainer and you have 1000 FB friends. You want to use select keywords to find new business or organizations to possibly partner with.
1.Go to the search box at the top of the FB page.
2. Enter in keyword “personal trainer” in the box.
3. Scroll to the bottom of your search box and click on “See More Results for Personal Trainer”
4. From your new page, look on the left side of your screen to the options available: “Posts by friends”, “Posts by Groups” or “Public Posts” which allow you to see who is talking about the topic you’ve searched for.
This will help you to target those individuals or promote to them about your business page and/or product. In the image to the right you will see the highlighted key words “personal trainer” and when I selected Posts in Group, the keyword “personal trainer” was mentioned numerous times by individuals within that group. If that is your industry then you may want to target this group or create events that partner with this organization. This is one of the powerful uses of keyword searches in social media.
In Twitter, the same keyword search can be done as extensively as it is on Facebook. Many of you Tweet but when using Twitter for business, there is an advanced keyword search found within Twitter that can really be useful when deciding who to follow and tweet to.
See the example in the image below.
1. Go to the Twitter search box and enter your keyword.
2. Once the results are in, look at the top for “Refine results” and click on the words to open up the Advanced Search option within Twitter.
This will open a page where you are able to look for keywords from people, specific places, Retweeted words and more. It’s a GREAT tool when starting your social media campaign for any business!
There was so much positive and informative content from this event. Pick up a copy of the newest edition of Entrepreneur Magazine or download the app for free in the Android Market or iTunes. This Social Media Crash Course event has been on a national tour for the past year and Philly was the last stop for this year.
If you have any questions, feel free to ask me! I love helping others which is why I work in Marketing, Event Management and Social Media for small business. Consulting keeps me busy and I truly enjoy being a creative consultant. SKYPE is one of the best tools when training organizations in other states.
Have an amazing remainder of your week and Cheers to business!